
CREATIVE
TEAM
Michael
Maxsenti, Publisher, has been a County of Orange resident for over 25
years. He is founder of The Max Company, Newport Beach, which provides
a variety of printing services and recently published two visual monographs:
Architectural Monograph, Ronchetti Design, 1997, and Laguna
Beach, Local Color, 1998. He has served as President, Frye
and Smith, Costa Mesa; Chief Operating Officer, Calsonic Miura Graphics,
Irvine; Vice-President, The Dot Printer, Irvine; and Vice-President, ColorGraphics,
Los Angeles. On the Board of Directors of both the CHOC Foundation and
Padrinos, he was founding chairman of the CHOC Padrinos Heroes of the
Heart Awards Benefit. In addition currently, he is Marketing Director
for a monthly publication, Thee Guide.
Richard Reiser, Project
Director, The Max Company, has been a resident of the County of Orange
for over 28 years and a business, marketing, advertising professional
and consultant for over 30 years. Former Corporate Advertising Manager,
Honeywell, Minneapolis, and Vice-President, Cochrane Chase and Co. Advertising,
Newport Beach, he is best known as Founder and Chairman of Reiser Williams
deYong, a major award-winning advertising agency with $45 million in billings,
90 employees, and offices in Irvine and San Francisco, which he sold in
1987. Returning to graduate school he became a licensed psychotherapist.
He co-authored Dying 101: A Short Course on Living for the Terminally
Ill, and continues a limited therapy practice, primarily in volunteer
activities with terminal patients, the homeless, and chemically dependent.
In addition currently, he is Editor for a monthly publication, Thee Guide.
Steve Lauri, Art Director,
The Max Company, moved to the County of Orange in 1983. He has been in
the advertising and design industry for over 11 years and has held positions
of art director at BBDO West, McCaffrey & McCall and Wakeman &
deForrest. As a freelance art director/designer for the past 6 years,
he has worked on a variety of accounts including Yamaha, Reebok, Canon,
Pirelli, Suzuki, Epson, Shimano and Ingram Micro. Awards include Orange
County Ad Club: Gold 97, Silver 98 and Merit 92, 93,
97 and Communications Arts Annual 92.
Steve Lauri Advertising/Design
(949) 631-8710
stevelauri@integrityonline7.com
David Lansing, Author
and Writer, was born in the County of Orange 45 years ago and is
an MFA graduate of
UCIs prestigious creative writing program. Contributing travel writer
to Sunset magazine since 1990 he co-authored National Geographics
The American Road, 1998. His book, Scenic Backroads of California,
published by Sunset Books in 1999. He has also written numerous essays
and travel stories for such publications as National Geographic Traveler,
Westways, Los Angeles, Parenting, Los Angeles Times Magazine, House Beautiful,
and Snow Country. His on-line travel guides have appeared on Microsofts
"Expedia" and Pacific Bells "At Hand." He also
writes a monthly travel column for Orange Coast magazine, a monthly
restaurant review for Parenting, and a weekly column titled "Settings"
for the Friday Orange County insert of the Los Angeles Times.
David Lansing
949-642-5923
davidlansing@home.com
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